Here's your USD News Connect — where each week the University of San Diego media relations team offers expert voices to speak on stories impacting our community. If you're interested in the stories below, or need experts for any other topic you might be working on, don't hesitate to reach out to us at press@sandiego.edu.*
|
How Super Bowl Commercials are Becoming More Interactive
|
Super Bowl is just days away and while many of us will have our eyes on the game -- the Super Bowl commercials always seem to try to steal the show. Justine Farrell, associate professor of marketing, can discuss how Super Bowl ads will become more of an interactive event with some brands teasing their commercials ahead of time on social media to get consumers engaged before the big game. Advertisers are also using tools like QR codes to connect with their audiences more efficiently. And, with lots of people connecting on social media over Super Bowl commercials (nearly 4,000 mentions a minute during the 2021 game on Twitter), Farrell can discuss how numbers like these impact where advertisers try to reach their audiences even if Super Bowl is on TV.
|
How did the Inflation Reduction Act Change the Credits for Buying an Electric Vehicle This Year?
|
The IRS says that the Inflation Reduction Act of 2022 changed the credit rules when purchasing an electric vehicle between now and 2032. Jae Kim, associate professor and chair of Industrial and Systems Engineering, studies electric vehicles and can break down what the new rules will look like. Kim can provide perspective on what this will mean for electric vehicle consumers and how some car companies have been added (i.e. Tesla and GM) and some have also been removed from the tax credit program. There are also new restrictions on sourcing critical battery minerals and components which could encourage more production of EVs in the U.S.
|
What Does the Recent Job Report Mean for Our Ongoing Inflation?
|
With a positive job report released last week and inflation still high, how will this impact the next response from the Federal Reserve to bring inflation down to their overall goal of 2%. Dan Roccato, clinical professor of finance, can discuss what consumers may see in the future to get inflation under control as other elements of the economy remain positive, like consumer spending and the recent job report.
|
* Please note that times of availability will vary according to professors' schedules.
|
