Here's your USD News Connect — where each week the University of San Diego public affairs team offers expert voices to speak on stories impacting our community. If you're interested in the stories below, or need experts for any other topic you might be working on, don't hesitate to reach out to us at press@sandiego.edu.*
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Why a 30-Second Super Bowl Ad Now Costs $8 Million and Is It Still Worth It?
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With Super Bowl LX just days away, the race for eyeballs isn’t only on the field, but also in the multi-million-dollar ad marketplace where 30-second commercials now run about $8 million. With audiences spread across streaming, social and short-form platforms, brands face pressure to justify this pricey broadcast buy. Farhana Nusrat, assistant professor of marketing, can explain the rising Super Bowl ad costs, if the investment still pays off and whether these ads still resonate with today's viewers.
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Black History Month Commemorates 100 Years
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Kyle Brooks, assistant professor of theology and religious studies, can share more background on the history of Black History Month including why it was created and how it has evolved over the last century. Brooks can also discuss some lesser-known figures in our history and resources we can connect with this month, and always, to learn more about Black history in America.
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Understanding Vague Food Labels
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Costco is facing a class-action lawsuit claiming that it misled customers by labeling its popular rotisserie chickens as "preservative free" when the items did in fact contain food additives. The complaint sheds light on the complicated world of food labels. Words on food packaging may not mean what you think, and where your food comes from could have a big impact on how clean it is. Aaron Gross is director of USD's Center for Food Systems Transformation. He can talk about some of the common misconceptions about words on food labels -- things like "cage-free," "organic" and more -- and tips people can use when looking at labels to make informed decisions about their food.
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* Please note that times of availability will vary according to professors' schedules.
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